Magic Bodyfashion

MAGIC Bodyfashion chooses TRIMIT

Models showing off MAGIC Bodyfashions body tape

In the bustling world of fashion, where beauty meets function, the Dutch fashion company MAGIC Bodyfashion (Magic) stands as a beacon of innovation and empowerment for women worldwide. For over three decades, they have adorned women with not just garments but confidence, offering an array of shapewear, underwear, maternity wear, and accessories designed to celebrate every curve and every stage of life.

Under the visionary leadership of co-CEO’s Linda Leestemaker and Marc de Graaff, Magic has flourished, evolving from a modest team of seven in 2012 to a thriving workforce of around 40 employees. Their products are available in about 60 countries, from the US to Europe and from South Africa to Asia.
In 2023, Magic was acquired by the renowned international fashion conglomerate, HVEG Fashion Group. This move integrated Magic into a vast and esteemed company known for its diverse portfolio of brands.

The Need for Change

However, behind the scenes, Magic faced a dilemma with Microsoft withdrawing support for their outdated solution and the challenges of integrating with modern technologies, like Office 365 and web services, becoming increasingly apparent. "We knew we needed a change," says Marc de Graaff, co-CEO at Magic and continues "To continue our mission effectively, we required a robust IT solution that could support our growth and innovation.”

Magic Bodyfashion models
For over three decades, MAGIC Bodyfashion have offered an array of shapewear, underwear, maternity wear, and accessories.

Introduction to TRIMIT

Magic was introduced to TRIMIT by a trusted industry consultant, initiating a thorough evaluation process. While three other suppliers were invited to present their solutions, it was TRIMIT's seamless integration, tailored industry-specific features, and deep comprehension of Magic's distinct requirements that resonated most with the project team.

Choosing TRIMIT for Transformation

Mark de Graaff is convinced that TRIMIT is the right partner for this transformation. Offering a complete solution without the need for additional third-party apps and out-of-the-box functionality seamlessly integrated with Magic's workflows.

"With TRIMIT, we found not just a vendor, but a strategic partner invested in our success. Their solution provides the foundation we need to thrive in an increasingly digital landscape,”

MARC DE GRAAFF

CO-CEO AT MAGIC

Expertise and Industry Knowledge

Beyond the software, it was the expertise and industry knowledge of TRIMIT's team that truly stood out. They demonstrated a thorough understanding of Magic's requirements and possessed deep insights into both the fashion industry and Microsoft Dynamics 365 Business Central.
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