Gabba

Gabba see significant benefits in having a TRIMIT solution

For many years, Gabba has maintained a partnership with TRIMIT and used the tailored industry solution TRIMIT Fashion, which streamlines the fashion brand's diverse technical needs and introduces more automation into various everyday processes.

"We've been collaborating with TRIMIT since 2008, consistently using the same industry solution that we've upgraded as needed. This means our processes continually become smarter and easier," shares Jonas Toxværd Larsen, IT & Digitalization Manager at Gabba.

TRIMIT gives us more time to focus on designing, selling, and servicing our customers—thus, we utilize our time on what we excel at.

OLE HARDAM MADSEN

COO AT GABBA

Gabba is a Danish fashion manufacturer primarily known for designing and producing jeans.
Gabba can also be found in fashion stores throughout Scandinavia as well as in countries like Belgium and the Netherlands
"We don't need to be IT experts. Our focus should be on our core competencies—namely, clothing and design. We entrust TRIMIT to handle the other aspects that require specialized knowledge—and that's why we need them", says Ole Hardam Madsen, COO at Gabba

Industry solution facilitates green demands

In the coming period, the fashion industry faces several requirements related to the green transition. The industry solution also assists with these:
"TRIMIT is a crucial part of our foundation, making it easy to meet ESG, CSR, and many other industry demands. TRIMIT Fashion simplifies our external relations by enabling us to handle external rules and regulations much more seamlessly," explains Ole Hardam Madsen, adding:

We value TRIMIT as an IT partner that helps us evolve and respond more proactively to industry challenges.

OLE HARDAM MADSEN
COO AT GABBA

Stable collaboration

The long-standing collaboration means that Gabba always knows who to reach out to. They have dedicated consultants at TRIMIT for specific areas:
"We've known each other for many years, and we value the solid relationships across all our channels. We can converse as humans—always in a respectful tone. It makes communication straightforward and fosters a shared understanding. Good things come from that," says Jonas Toxværd Larsen, IT & Digitalization Manager at Gabba.

Using an experienced industry supplier like TRIMIT creates a solid foundation:
It ensures we speak the same language and avoid misunderstandings and adaptation issues. Many features that are commonplace in TRIMIT's industry solution would be sorely missed if they weren't present. Our collaboration is stable, secure, and professional,

OLE HARDAM MADSEN
COO AT GABBA
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